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History of the Summer of Love — 1967: Part 2, Sex

7 min readJun 23, 2022
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Poster, deisgned by ‘Weisser’

“Make love, not war”

and the call for “free love” represented a cultural shift in mores in 1967. Even The Beatles sang “All You Need Is Love.” If the ’60s was the time of the “sexual revolution,” the natural question is: who won? There were both winners and losers.

In our first article on the Summer of Love, we talked about the general environment of 1967. In this article, we’ll discuss the role of sex, as in “sex, drugs, and rock & roll.”

The Baby Boom

More babies were born in the western world between 1946 and 1964 than during any previous period in recorded history, at least until the subsequent “Millennial Generation.” In the U.S., this post-war “bloom” of children was called the Baby Boom Generation.

It represented a relatively prosperous generation of children born to a middle class with more access to education and entertainment than any generation before it. In 1966, Time magazine declared that the “Generation 25 and Under” would be its “Persons of the Year.”

How did this come about?

Baby Boomers and the Summer of…

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Bill Petro
Bill Petro

Written by Bill Petro

Historian, technologist, blogger, podcaster. Former Silicon Valley tech exec. Author of articles on history, tech, pop culture, & travel. https://billpetro.com